
“In societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation.”
So begins Guy Debord’s lengthy and fragment musing around the society of the spectacle. We can package and labelling Debord as a number of things: a neo platonic deconstruction of twentieth century social conditions, a Marxist attack on the ramifications of the mechanics of Western capitalism, a leftist critique of the reduction of all experience to a fetishised consumption of commodity, a typically French form of post structuralism in which he muses around the death of meaning, the announcement of visual culture as merely simulacra of the total separation of the signifier from any point of original or new signification, the divorce of the carrier from meaning, an egotistical idealised vision of the current state of affairs, a needlessly confusing, idealised and romanticised pessimism of the conditioning of our consciousness, a poetic searching for the zeitgeist, an account of the unification of a society through technological advances which paradoxically lead to our separation and isolation, our collective lose of empathy and the deadening of the human condition. It’s all very perilous. It’s all very self consciously confusing. It’s an attack masked in a mazed structure and convoluted language in an effort to hide its flaws. Many of Debord’s claims are accurate but there is a lack of any clear solution. It’s a Marxist call for revolution which seems to ignore the fact that things are as things are and all we can hope to do is find a way to manipulate aspects towards something more positive or subvert elements of a system.
How does Andy Warhol’s art relate to Debord’s ideas? Are they aligned with his criticism, are they part of the situation Debord criticises or can they potentially be both? Does Warhol perhaps offer both an acceptance of the methods but a critique of the effects of the society in which he exists.
Warhol draws his subject matter directly from the world in which he lives. It is a direct affront and opposition to the solipsistic closed door on association on the abstraction which preceded Pop in the History of Western art. Warhol takes on the avant-garde baton, continuing the modernist obsession with ploughing new ground, of pushing on. Just as the American public had grown to accept and embrace the webbed drips of Pollock or the empty holes and blank walls of Rothko, they were confronted with its antithesis. Greenberg had worked tirelessly to convince the public of the need and existence of a new split between high and low culture, to raise fine art back to an elite level of separation from the everyday. Pop comes back and shatters the divide, pushing the everday and lowly into art in a manner never seen before. The barriers had been destroyed and the door, previously pushed open by numerous movements including Dada and Cubists collage (and then slammed shut by Greenberg) had been burst open. This was the platonic critique at its worst, the copy of a copy with seemingly no transference through the process of skill or concept. The most iconic and mundane aspects of the everyday were celebrated, seemingly in an acknowledgement on the banality and vacuous nature of of society. Campbell’s soup cans or Marilyn Munroe, the world was just being shown right back to us, mirrored without mediation.
In Warhol we just, therefore, presumably continue the empty, unconscious consumption of imagery, unaware of its degenerate effects: The death of feeling, the separation of the individual from society, the commoditisation of our every experience. On a base level Warhol’s work seem to merely perpetuate a problem, just shoving a new layer on a plague of our collective consciousness.
Such a reading does not take into account the clearly careful and deliberate choice of subject matter by Warhol. This is not the blank selection and reproduction that Warhol’s cliam to be like a machine would suggest. As has been stated in ‘Art from 1900’, ‘Warhol selects moments when the society of spectacle cracks’. Warhol hunts for points where the pervasive manipulation of our psyche comes on the verge of collapsing or implosion. By selecting Americas favourite food, and by depicting and capturing its most iconic star Warhol manages to ensure he finds the points where the condition has reached a peak, a point of resonance. It’s like a History painter searching through the narrative of a classic searching for the point of highest dramatic tension. Warhol searches through society, looking for the imagery which by being at the very core of the modes of production has a tension, which while not narrative certain is dramatic.
So are Warhol’s images merely a copy of a copy. Are they just a perpetuation of the society of the spectacle. Are they devoid of meaning, incapable of awakening us from our slumber, a repetition of the images which just wave over us, an affirmation of the lose of affect and empathy. If they are this then would it be obtuse to see them as a knowing comment and accurate to write them off as a needless excess layer of junk food visual and empty calorie sensation leading to the cultural and psychic obesity of the age?
Such high minded and polemical dismals seem to both simplify the condition and to search to pigeon hole Warhol in order to be able to package him up as an easy to digest product. There is an irony in such motifs which Debord would surely not appreciate? His reduction of the social condition to such extreme and myopic claims seems to be a repetition of the very process he criticises. Perhaps a realisation of his simplification sis what leads to the seemingly purposeful confusion he creates through his language and structure.
The truth is that Warhol, and the society in which he lived, cannot be easily packaged. Warhol carefully created a situation where he become a riddle, an enigma. His statements don’t easily help us understand him or his art, as the constant contradiction and paradoxes which he sets up lead to us doubting the validity of any one statement. He uses this vary confusion as one aspect of his brilliant marketing of himself as a product. Warhol is the godfather of Koons and Hirst, and any artist who has managed to turn themselves into a product. We should perahsp see Warhol’s own life as a work in its own right, and try adn avoid using any individual comment as a way in to understanding his work. Instead we should look at the workings of the comments as a whole, the construction and destruction of meaning in his claims is also apparent in his work.
If Warhol’s work is more complicated than a mere perpetuation of the society of the spectacle, then what is its impact and relationship to the situation Debord discusses?
In Art from 1900 the claim is made that Pop, and we can apply this very directly to Warhol, “does not register the death of affect so much as the affect of death” If we apply this statement to Warhol’s American disaster series then it opens up some interesting ideas.
I am moved by Warhol’s images of electric chairs, so the claim that they deal with the affect of death would seem true. Yet it is also true that they, like most of his work, seem to play on and enhance the emptiness of much modern imagery. They seem to repeat the idea of the simulacra, of the separation of the signifier from any signification and therefore the destruction of any emotional connection with the viewer. These two observations seem to be a contradiction., here is a work whose visuals clearly have a kind of removal of affect but which simultaneously seem to have a profound affect. Are the statements mutually exclusive, or can this paradox be explained both states being symbiotic?
How do these images work? Whether consciously or not, what professes do we go through when engaging with them for any period of time?
When we are first confronted with Warhol’s repeated images of electric chairs we are immediately aware of the kind of imagery we are dealing with. They are just one of a million of the images of horror which flood our screens and newspapers on a daily basis. Through screen printing the image onto canvas Warhol has been able to transfer the original relatively unchanged, perhaps only exaggerating its original quality as a clipping form a newspaper through the sharp imaged, areas of broken print and high tonal contrast that screen printed offers. Are both just sign of the bankrupt nature of modern imagery, stripped of emotive power and affect, ripped of its human values and associations, and turned into merely another image which we mindlessly filter through our retina.
The difference is one of perception, and this difference is created, predominantly, by the repetition of the image. We keep being hit by an image of true horror which has seemingly been emptied of affect until we become aware of this vary emptiness. The same image keeps hitting our retina, as if we keep flicking the channel, keep moving past another image, but it remains the same. It is only through the repetition that our consciousness is awoken. It remains empty but it is our awarenss of this emptiness which provides the shift.
Once we are aware that the image is empty as profound shift happens. We then do some simple emotional maths. We realise we are looking at an electric chair, an image which should be horrofici, but then we also realise we are looking at an image seemingly devoid of any emotional impact or resonance.
When an image keeps being emptied it eventually becomes full. When an image keep being killed if it comes back to life. The resurrection follows the crucifixion. The Zombie follows the martyr. When we become aware that we are feeling nothing towards an image of horror, we are appalled. WE awakening to our lack of empathy is the trigger for a new deep empathy, on create by guilt. It is as if the mage is reborn.
Our retina has been so attacked that the image retakes on all the values it has lost. The single isolated chair becomes a void into which the isolated separate consumer can take a seat. Warhol has activated us in the process of viewer, he has made the image relate directly to our very existence and experience and to engage us over time.
Warhol is not an artist merely perpetuating, blindly, the society of the spectacle. Warhol deals with tragedy. To claim he is subverting the system is too symplisitc, for he clearly is not as detached as that. Warhol becomes a part of the system, revels in it, but he also remains an ability to osilliate between an utter intoxication and a detached object realisation of its processes. In doing this he presents us with a image which sees the society of the spectacle weapons turned back on itself. It is not so much a critique but a presentation of circumstances. Warhol holds up a mirror, and sometimes it is only when we see a reflection of reality that we are able to understand its appearance and impact.




